The A-T ran this article last Thursday--I just spotted it on-line this morning. The bold headline, "Publishers: Professors drive up book prices," leads us to a story about the publisher's attempt to blame someone besides themselves for textbook prices.
There was a forum somewhere on campus last week that discussed textbook prices. Apparently, representatives of the textbook companies claim that we are driving the prices of books up by reselling the copies that they deluge us with.
It looks like a tactic to try to get the students to look away from the other, much more significant issues in the textbook market.
Let's start with unnecessary new editions. Companies produce them on average once every three years--obviously in order to undercut the used book market, not because basic knowledge in any discipline is changing that rapidly.
Next, we might add unnecessarily elaborate printing--do we really need glossy paper, color on every page, exaggerated graphics, to get across the essentials of our discipline. How much does that raise the cost?
How about profit? According to the National Association of College Bookstores, 32% of the cost of each book is profit for the publishing company. How much could we add to this for marketing costs?
These are just a few elements that pop to mind.
What we really need is a textbook service that looks like PloS. Lets make the textbook knowledge available for public use and find a publishing track that can eliminate the worst excesses of the academic book market.