Tuesday, November 15, 2005

Will Advertising save the University?

A national association of universities is getting ready to launch a national campaign to emphasize the importance of college education.

I don't think it will work, but at least some people are thinking about how to change the terms of the debate in this country about higher education.

Once again, the radical right has set the agenda, defining universities as hotbeds of sedition, not instruments of economic growth and upward mobility. It would be nice if an ad campaign could break that stranglehold.

Inside Higher Ed :: 'Solutions for Our Future'

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